The debut collection pays homage to the BY FAR connection with Los Angeles where the brand opened its first brick-and-mortar retail location on Melrose Place in May 2022. Designed to frame the moment, this natural progression explores the brand’s mastery of colouring and its fascination with shapes.
Developed in partnership with Italian eyewear manufacturer Marcolin, the first BY FAR offering of sunglasses incorporates years of craftsmanship, heritage and in-depth know-how of the eyewear industry and production savoir- faire. The iconic collection offers colorful burst of style and innovation, reflecting the brand's signature aesthetic and delivering the ultimate quality. From lightweight frames to unique details like mirrored lenses, transparent temples, and BY FAR logo accents; the eyewear pieces are well crafted with advanced techniques and timeless styles.
"We envisioned eyewear as a reflection of all the values we believe in: a celebration of diversity through a product that reflects the playfulness of BY FAR," said the creative director of the company.