Back to the Future: Pop-up Studios
A new village, otherwise referred to as a “fereej,” now being referred to as Back to the Future: Pop-up Studios, is set to unite professionals across a number of creative industries. This initiative is part of Qatar Creates, which is an ongoing national cultural movement that promotes, curates and highlights the diversity of cultural activities in Qatar. Running until 23rd January 2023, Fereej Al-Najada will host Qatar-based creatives in seven heritage houses, in which they will have the chance to showcase their artistic expression to the World Cup audiences through open studios, art exhibitions, digital installations, and retail stores. Visitors will also be able to experience an authentic Qatari neighborhood, its historical architecture and design, and local crafts.