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Ketish Launches Their Long Awaited Potion

Ketish first came onto the female wellness scene just 4 months ago and has since sparked conversations and debates about its controversial and suggestive Instagram imagery – but this was no accident.

Finding it important to talk about female hygiene, gynecological care, and all round wellness, Ketish has just launched its second product: The Potion.

Following the international launch of its first product, The Quickie, which is a hygiene wipe for those days you’re on the go, especially when it comes to getting through the day during your period and wanting to feel refreshed, the product first raised eyebrows for its provocative packaging.

Noting itself as a feminine care brand, Ketish’s second product offering is The Potion, which is a super blend of nourishing plant oils and soothing botanicals that targets female cramps and muscle tension during various stages of the monthly cycle.

Made from 100% natural ingredients like hempseed oil, lavender oil, clary sage oil, bergamot oil, eucalyptus oil, and arnica, this luxurious natural remedy has calming aroma-therapeutic properties that aim to soothe and comfort on contact. The unique combination of botanicals come together to create a multi-purpose formula that can be used topically on specific pressure points or all over the body to soothe muscle tension and ease period woes. Its also perfect for post-work out muscle soothing in the most natural way possible!

Championing the latest product in the KETISH range is founder Emaan Abbass, who experienced firsthand the benefits of the oil during periods of menstrual discomfort, “As someone with polycystic ovary syndrome (PCOS), my periods were constantly fluctuating. I would go months without a period, and when I did have one, the pains were unbearable,” explains Abbass. “I was tired of popping pain killers. I wanted to find a natural remedy that would help calm and soothe my body during my monthly cycle. The Potion, when massaged onto areas of tension, did just that. It not only helped with my discomfort but it smells incredible, too.”

The Ketish team’s favorite ritual involves massaging any sore points with the oil, or simply rubbing onto your pulse points and temples, and kicking back with a cup of herbal tea. The ultimate way to relax, unwind and soothe any cramps or muscle tension.

Mona Kattan, President of HB Investments and Co-Founder of Huda Beauty also added, “It’s not just about what we put into our bodies, but what we put onto them, too. That’s why I love that The Potion is made from 100% natural ingredients, which means it’s not harmful when absorbed! I love to massage it in right before going to bed - the lavender scent really helps me get the relaxing night of sleep that I need!”

Ketish’s core principles involve the determination to help women replace shame and stigma surrounding their bodies with sensuality and self-love through education, empowerment, and community.

The Potion is priced US$32 and available for purchase at and

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