In the world of fashion, beauty, fragrance and body, the Kardashian Jenners have always had a golden touch in creating trends and capitalizing off them, and now one of the clan has her sights set on the world of baby products.
Kylie Jenner took to social media to announce her new line, with an image of her toddler, Stormi Webster, in the bathtub with wet curls, and a caption that simply read, “bath time with @kyliebaby.”
Seeing this, it’s no surprise that her millions of fans and followers wanted to know more and where Jenner has shared little more information about @kyliebaby, it has been speculated that the brand is potentially targeting the baby skin care market that includes child-friendly hair and skincare products – perhaps a children’s version of her very own Kylie Cosmetics and Kylie Skin brands.
It’s no secret that Kylie Jenner is inspired by her daughter, as last year, she created the Stormi Collection as part of her cosmetics line that included lip liners and lipsticks – though its safe to say that we don’t think she’ll be launching any makeup for babies!
Kylie seems to have an entrepreneurial spirit and long-term goals for her business plans as she had first filed the trademark for Kylie Baby in 2019 when Stormi was just a year old. The trademark covers everything from baby skin and hair care products to strollers, furniture and apparel. Because Kylie is who she is, her @kyliebaby Instagram account has already amassed over 600k followers even though there are no posts just yet! Similarly, but under different circumstances, following the sale of Kylie Cosmetics to beauty conglomerate, Coty, which made the Jenner a billionaire, the Instagram page and website for the brand are currently unavailable, as the brand is currently undergoing some legal conflicts between Seed Beauty and Coty.
Not only did Kylie Jenner trademark Kylie Baby but also Kylie Hair, Kylie Body, and Kylie Swim, and Kim Kardashian West is also following suite after the success of her own cosmetics line, KKW Beauty, her shape wear and lingerie line, SKIMS, the reality tv star also trademarked “SKKN by Kim” and their mother Kris Jenner is also in talks about her very own anti-aging skin care line too! We will wait with bated breath for ALL of it….