Sorry, you need to enable JavaScript to visit this website.

This Saudi Luxury Shoe Designer Has A Collaboration With Shoemart

We interview the designer behind Lulu Loves Celeste!

Designer Lulu Al Hassan for Shoemart

Lulu Al Hassan refers to her own collection from her luxury shoe label, Lu Vixen, as “lingerie for the feet,” and has taken up an opportunity that makes her style and brand of shoes accessible to everyone. In a first of its kind collaboration with Shoemart, Al Hassan has created a collection for the high street chain, comprising 28 styles, dedicated to female empowerment.

The “Lulu Loves Celeste” collection is a limited-edition range designed in partnership with Celeste, Shoemart’s in-house brand of luxury inspired fashion footwear.

1 of 8

Released just in time for Eid, the capsule features metallic tones, color pops of red and yellow and timeless black styles, with each boasting Lu Vixen’s inimitable signature and an ultra femme star embellishment on the metallic outer sole lending the collection a touch of glitz and glam.

Known for her elegant taste and playful designs, Lulu Al Hassan is also one of the first Saudi shoe designers to guarantee comfort with styles in her approach. “Your shoes are your statement, and this collection will translate that into confidence,” she says.

No matter what your personality, the Lulu Loves Celeste collection has them all – pointed heels, peep-toe mules, strappy stilettos, textured flats, platform heels, sling-backs and square toe styles. AboutHer.com caught up with the designer herself to find out more about her collaboration with Shoemart… 

2 of 8
Tell us a little about your background and your foray into shoe design?

After I decide to pursue this passion and sculpted with professional knowledge, I went to Milan to study this field and understand it in-depth. Since then I’ve been teaching myself and learning everyday about this field with full passion and vision to make a difference in the industry of shoes design and shoe making.

Image via @lulu.alhassan / Instagram 

3 of 8
How do you think your Arab heritage influences your flair for shoe design?

Arab designers in general and Saudis in particular stand out. We are heavily influenced by our culture, religion and tradition, art, and our upbringing, which bring forth contradictions and limitations that made us more expressive. The way we design, paint, create and translate ourselves into the pieces we create. We are exposed to everywhere else, so we can create pieces that have a unique twist and message than the rest of the world.

Image via @lulu.alhassan / Instagram

4 of 8
You are known better for your luxury shoe label, what led you to collaborate with an affordable label like Shoemart?

The world is not the same again after the pandemic, and the financial situation is not any different. Yes, I’m known for my luxury taste and love for real and genuine fabrics and leather, but I’m also known for caring about the end user in terms of quality and comfort. The Shoemart collaboration came in when both of us wanted to deliver the best quality yet make it affordable, stylish and suit the market well. We would like everyone to buy more than one pair, so design and price is key here.

5 of 8
What can we expect from your collection with Shoemart?

Your shoes are your statement, and this collection will translate that into confidence. No matter what your personality, the Lulu Loves Celeste collection has them all – pointed heels, peep-toe mules, strappy stilettos, textured flats, platform heels, sling-backs and square toe styles. Each piece is named distinctively and inspired by the varied personalities of women such as “chic, independent, delightful,” and “picky,” to name a few. Crafted in satin with characteristic draping and styling, these shoes will elevate your Eid wardrobe and are perfect for lavish festivities and quiet home celebrations alike. I believe this is a long-term relationship, the team has good experience in the market and I see a wonderful opportunity to do more fun successful things together, and I am positive that we will sell out soon on this one!

6 of 8
What is your favorite pair of shoes from the forthcoming collaboration?

I love the “attractive” and “lively” styles as they fit everywhere, for every day and are definitely travel friendly of shoes.

Image via @lulu.alhassan / Instagram

7 of 8
What has set Lu Vixen aside from other labels in the luxury market?

The story behind Lu Vixen plays a role in this, but also the designs I made for it is not very common. This might not reflect yet on the first launched capsule collection, but you will definitely see it with the coming season. As I mentioned, Lu Vixen shoes are the lingerie of the feet!

Image via @lulu.alhassan / Instagram

8 of 8
Who is the Lu Vixen woman?

She is very tough, strong and a smart lady with a full feminine vibe and she is confident and daring, yet soft and sweet when required. You can recognize a Lu Vixen woman by her charisma from the moment you look at her.

The collection is currently available at Shoemart stores across the UAE, KSA and Kuwait and via www.shoemartstores.com.

Image via @lulu.alhassan / Instagram 

Share Article

Write a comment