Image on the right via @Bernardnkhalil on Instagram
“Hotline Bling” Canadian hitmaker, Drake, is also the co-owner of his very own Toronto-based record label and line of streetwear, OVO. The acronym stands for “October’s Very Own,” and the record label was founded in 2012 by Drake, Oliver El-Khatib and Noah “40” Shebib, representing acts such as PartyNextDoor, Majid Jordan and Popcaan to name a few.
In 2011, Drake launched OVO clothing, a line of affordable streetwear with and owl symbol to represent wisdom, and a deeper meaning. Following the devastating recent events in Lebanon, the international fashion label has just launched a line of hoodies and T-shirts in support of the country.
All proceeds from the sales of the merchandise will be donated to the Lebanese Red Cross in aid of the victims of the Beirut Port blast, which happened on August 4th 2020, and are available to purchase now.
OVO’s new charitable T-shirts come in white and black, and the hoodies in red and black and all bear the owl logo with the Lebanese flag embedded in the wing of the owl.
Hitting close to home, both co-owners of the Canadian labels, Noah “40” Shebib and Oliver El-Khatib are of Lebanese descent.