Sophie Katirai, who’s a Dubai-based influencer, makeup artist and founder of jewelry site, “Sophie's Closet", has launched a series of augmented reality (AR) Instagram filters.
The first of their kind in the region, the filters have gone viral with over 27 billion impressions and attracted celebrities like Kylie Jenner, Bella Hadid, Winnie Harlow and Dua Lipa.
Katirai, who has an academic background in Graphic Design, posted the first of her filters back in January entitled “Stormi Butterfly” after being inspired by the launch of the Kylie Cosmetics Stormi Collection.
After posting the filter on her stories and leaving a comment for the beauty mogul and her makeup artist Ariel Tejada to see, Katirai’s rise to stardom quickly followed suit.
Now that the world is battling a global health crisis, Sophie used her quarantine time to combine her love of makeup, art, and design to create a total of 35 stunning filters. It was Katirai’s aim to entertain people during their time of isolation and uplift their mood.
“Butterfly Pretty,” one of her newer filter releases, has become another firm favorite amongst A-listers. The filter that consists of three butterflies with mismatched blue and green eyes, is another filter trending on Instagram.
After selling the rights of the Stormi Butterfly filter to Kylie Jenner, Katirai has also revealed plans to work with Kylie’s team on more filters in the future. Katirai is continuing to develop more filters for other brands and influencers and is available for collaborations.