The latest designer deciding not to present a collection this season is Rami Al Ali, who will skip on designing a new couture collection in July for Autumn-Winter 2020/21. Amidst a global health crisis, the Syrian designer aims to reduce the brand’s environmental impact to become more responsible. Al Ali’s decision to not adhere to the traditional fashion calendar this season is a move to support a more sustainable future.
As couture isn’t bound by aging trends, rather a timeless story connected by enduring themes, the need for traditional appellations is not essential. “We took the decision to not create a new collection this season as we want to be more mindful about our production. Fashion is the most adaptable industry, and very much the mirror of the society," announced Rami Al Ali, Creative Director of Rami Al Ali.
This change will extend the last Spring-Summer 2020 Couture collection window, offering adequate time for viewing as it was showcased in Paris last January, only a few weeks before the global lockdown occurred.
It also permits additional time required for production of future collections and will allow the designer’s creative process to not be affected by time constraints. The Spring/Summer 2020 collection that consists of 22 pieces inspired by the orchid was the designer’s 17th season presented in the French capital.
The next Rami Al Ali Couture collection is still yet to be confirmed and will be announced closer to its release date.