Silver Strands: A Defining Hair Colour Trend in 2018

Whether you’re young and trendy, looking to experiment, or want to hide those standout white strands, this hair colour is one of the trendiest to try in 2018.

Kim Kardashian

Women are more willing to experiment with new hair colours than ever before, it seems. And while we’ve seen flashes of blues, sunset orange and striking pinks take over Instagram, it’s classy platinum and silver that’s stealing the spotlight in 2018. A-listers like Kim Kardashian, Rita Ora, Winnie Harlow and Hailey Baldwin have already been spotted in the unusual grey hair trend, giving it the best test drive you could ask for. Models also sported gorgeous grey locks at the Jean-Paul Gaultier, Gareth Pugh and Chanel catwalk shows. Statistics prove the point as well, with 28 percent of women saying they are rocking silver/platinum hair or considering doing so, according to research by L'Oréal Professional. Plus, there’s the fact #SilverHair has over 1,100,000 Instagram posts, a number that’s only getting higher.

Ask Your Colourist All About It
If you’re contemplating taking the plunge, the great news is the grey spectrum is perfect for all ages. Whether you want to tread gently and start with icy-cool and silver toners, or want to go straight for all-over grey, it’s best to speak to your colourist first. Ask about how difficult it is to maintain, the best hues for your skin, the best products and your hair condition, because if you have dark hair, lightening your hair to this tone can weaken it. Basically, find out all the pros and cons of going for this pretty and bold hair colour.

Celebrity Looks
Here are some celebrity looks to help you decide whether to rock the modern hair phenomena that’s been seen everywhere and how to do it.

Model of the moment Hailey Baldwin looks fabulous in this wavy style, which comes in a dark silver grey tint.

Singer Rita Ora’s short pixie cut is already edgy, but she gives it added oomph by embracing grey, statement earrings and a red pout.


Popular YouTube beauty vlogger Zoella Sugg went for slick grey locks and naturally everyone scrambled to copy the cool look.

Trendsetter, entrepreneur and reality TV star Kim Kardashian has also given the grey hair trend her nod of approval, wearing it in her own unique way.

A mix of icy-blonde and silvery-grey, mega model Cara Delevingne shows how the ‘granny trend’ can be super stylish with an edgy lob and a side-braid.

Beautiful Canadian model Winnie Harlow slays in smokey grey tresses with grown out roots in a smooth, straight style.

Never afraid to experiment, Lady Gaga gives us a masterclass in old-school glamour with these long white-grey tresses.

 As well as music, Rihanna is the queen of hairdos, colours and styles, with many to her name. This slicked back style with an icy ombre fade is perfection.

Kylie Jenner, the youngest member of the Kardashian-Jenner clan with an über successful cosmetics brand, shows off a great salt-and-pepper look, putting her long, grey ombre hair half up.

While our favourite celebs are always ahead of the game, providing us the best inspiration, the focus in 2018 involves high gloss, steering away from matte greys. After falling in love with all that fashionable shimmery make-up and those gleaming details and metallics on the catwalk, demand for the high-shine effect on hair is definitely on the rise. "We're beginning to see a huge increase in guests asking for metallic-inspired colour in the salon," award-winning colourist Jack Howard, who works at Paul Edmonds in London, told Refinery 29.  


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