Beauty Cult Buy: The Ordinary

The Ordinary is an ever-growing collection of skin care treatments offering effective clinical skin solutions at affordable prices.

The Ordinary uses technologies and ingredients that are often used in more expensive skincare brands.

This is a skincare company that strips back the unnecessary scents, packaging, big price tags and enforces active ingredients that actually work, including, Retinol (anti-wrinkle), vitamin C (brightening), hyaluronic acid (plumping, hydrating) and zinc (anti-inflammatory) and selling each product for less than $12.


The Ordinary Alpha Lipoic Acid

The levels of active ingredients in these products has been thoroughly assessed so there is no reason why you shouldn’t be seeing results: for example, Vitamin C is proven to be beneficial in concentrations of 20% and above, which many pricier brands ignore, but at $6, The Ordinary’s Vitamin Suspension serum clearly states that it contains 23%.

The Ordinary Foundation

We love that the product label defines exactly how much and what it contains and will most definitely be purchasing the entire range since it’s so pocket friendly.

If you visit the brand’s website, there is a list of active ingredients for each product and helps you to create a tailor made regimen exclusive to you. If that’s not winning, I don’t know what is!

The Ordinary Moroccan Argan Oil

From Foundation Serums (yes that’s right), primers, to anti-oxidants and hydrators, The Ordinary has you covered.

The Ordinary Vitamin C


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