Participating in a captivating partnership this week, the talented Middle Eastern actress, Yara Shahidi, stepped into the spotlight as the face of Jean-Paul Gaultier's latest "Divine" campaign, as they launched their new women's fragrance, Gaultier Divine.
The creation of this exquisite eau de parfum was entrusted to the skilled perfumer Quentin Bisch, who artfully blended floral and marine notes to craft a scent that awakens the senses. A noteworthy feature is its commitment to ethical principles; Gaultier Divine is proudly vegan and cruelty-free, comprising 90 percent of responsibly sourced "natural origin ingredients," underscoring the brand's dedication to sustainability.
Yara Shahidi excitedly welcomed her Instagram followers to her "Golden Era" in the Divine world, sharing her campaign experience. She fondly reminisced in a collaborative post with the brand, reflecting on the cherished moments created during the campaign.
The campaign celebrates beauty diversity, featuring Yara Shahidi alongside global talents like Lola Rodriguez, Thando Hopa, Tess McMillan, Janet Jumbo, and Ana Elisa de Brito. Together, they represent the brand's vision of a multifaceted, sensual, and liberated femininity, inspired by its rich heritage.
Yara Shahidi made a substantial impact as both the face and creative force behind the campaign, in harmony with its mission to honor women. Recognizing Shahidi's multifaceted roles as an actress, model, activist, feminist, Harvard graduate, and founder of Eighteen x 18, a platform encouraging young Americans to vote, Jean-Paul Gaultier commended her unwavering commitment to empowering women to embrace their beauty, uniqueness, differences, and, above all, their true selves.
This collaboration follows Shahidi's radiant appearance at the 2023 Met Gala in May, where she graced the event in a custom-made bronzed ensemble by Jean Paul Gaultier, solidifying her connection with the brand. It is worth noting that this is not the first time Yara Shahidi has partnered with a prestigious fashion house; in the previous year, she joined forces with Dior to launch their Rouge Dior Forever, the stick version of Dior's bestselling liquid lipstick. Her campaign photos adorned Dior stores, marking yet another milestone in her illustrious career, and she shared her delight with her followers, declaring that they could now find her face in stores.