Australian-Saudi model Shanina Shaik has unveiled a sneak peek of her upcoming beauty brand, Sala By Shanina, in an Instagram post that has garnered attention from her followers. The model took the opportunity to introduce the flagship product from her collection – a versatile, buildable mascara. She enthusiastically describes this mascara as a tribute to the bold and confident aesthetic of the 1990s. The essence of the brand, according to her, lies at the intersection of clean beauty principles and a sense of community.
Shaik's brand is poised to make its debut in September with an initial range of products. While Shanina Shaik is no stranger to the realm of beauty, frequently sharing makeup tips and skincare insights through her social media channels, this venture marks a significant step in her journey. Her genuine passion for the beauty industry is evident through her content and tutorials.
To infuse a communal spirit into her brand's launch, Shaik has actively involved her followers. She has initiated a voting process through Beaubble, a platform dedicated to empowering beauty brands led by creators and supported by communities. The poll allows participants to contribute to the naming of the new Sala By Shanina mascara. The options include names such as "Classic Ninety," "Lash Archive," and "24 Lash," along with a chance for site visitors to voice their preferences for packaging design.
At 32 years old, Shanina Shaik is not only recognized for her beauty but also for her unique ethnic background. With Saudi, Australian, Lithuanian, and Pakistani heritage, she has been an advocate for diversity and inclusivity within the modeling industry. She acknowledges that her mixed heritage once set her apart and was not readily embraced by the industry. However, she celebrates the progress that has been made in embracing diversity and believes she played a role in this transformation. Her journey from a model to an entrepreneur demonstrates her evolution and determination to make a meaningful impact.