Model and entrepreneur Gigi Hadid, has unveiled her latest endeavor this week – a new collection named Core – under her clothing label, Guest in Residence. In a social media post on Saturday, Gigi shared her excitement about the arrival of autumn and her Core Collection, which includes the much-requested 'rugby shirt' in updated versions and a variety of colors. Her designs, crafted from cashmere and inspired by the 1970s aesthetic, showcase a diverse range of sizes and fits, spanning shades like red, beige, grey, and off-white.
This new line encompasses a broad selection of garments, including sweaters, hoodies, jackets, socks, tops, and cardigans. Gigi's younger sister, Bella, didn't hesitate to voice her admiration for the collection, leaving a comment that simply read "Obsessed." The campaign's visual appeal was captured by photographer and director Felix Cooper, with styling by Italian specialist Margherita Moro, while the artistic direction was under the guidance of New York-based creative Sarah Bassett.
Gigi Hadid introduced her brand in September 2022, explaining that she embarked on this journey after careful consideration. She revealed that she resisted rushing into establishing her own line due to external offers and deals, instead waiting for an authentic and meaningful direction to present itself. Her brand, Guest in Residence, emerged from her contemplation about the cashmere market's potential for sustainability. Gigi believes that cashmere's inherent qualities, as a natural material meant to be cherished and passed down, make it a luxury that should be accessible to a broader audience.
Gigi's aspiration for her brand is to foster an appreciation for well-crafted, enduring pieces at affordable prices. This step came as no surprise to her fans, given her extensive involvement in the modeling and fashion scene since she was discovered at the young age of 2 by Guess co-founder Paul Marciano. As a highly sought-after figure in the fashion world, Gigi Hadid has walked for prestigious fashion houses, headlined prominent advertising campaigns, and graced the covers of esteemed global publications.
