Almost a decade after the release of her very successful perfume “Heat”, Beyonce teased this July the unveiling of her upcoming “eau de parfum”. Created in France, this scent seems to encapsulate elegance and sophistication, attained through a carefully curated selection of rich fragrant components by Beyonce herself. Clementine and golden honey for top notes, Rose Absolute and Jasmine Sambac for the heart, and a base consisting of Namibian Myrrh and Golden Amber.
Although some information about the scent was posted on Beyonce’s website, the real intrigue surrounding the perfume lies in the bottle that holds it. We have only been given a tantalizing glimpse of the outline of the perfume bottle accompanied by the alluring description that hints to the fragrance being gracefully “encased in art”. The vessel’s silhouette appears to be timeless and inspired by a bit of Art Deco aesthetics. It has a symmetrical allure with features such as geometric staircase edges and a sleek curved cap.
The fragrance until now is exclusively available for pre orders on the Beyonce.com website in the United States and in Canada. You can secure your order now and mark your calendars as shipping is set to start in November 2023. This exclusivity comes at a price of 160 dollars and is only available in a 50-millilitre format.
Beyoncé is currently on her ninth concert tour called "The Renaissance Tour," which is in celebration of her latest album titled "Renaissance." This tour was announced on February 1st, and it's her first solo world tour since the Formation World Tour back in 2016.
In June, she made an exclusive mrchandise partnership with Amazon Music for the tour. They collaborated on a four-part collection, with merchandise being released in separate drops throughout the North American leg of the tour.