Dutch Moroccan Egyptian model Imaan Hammam has recently shared a series of promotional images on social media for the prestigious US cosmetics giant, Estee Lauder. The renowned brand appointed her as their global ambassador in May 2023. In these captivating shots, Hammam is seen posing elegantly on a balcony, donning a summery green dress and complemented by black oversized hoop earrings. Her makeup is skillfully executed, emphasizing a natural lip tint and drawing attention to her lashes.
Making the announcement to her substantial following of 1.6 million on Instagram, Imaan expressed her excitement and gratitude, stating, "Beyond thrilled to announce my newest role as a Global Ambassador for @esteelauder. It’s truly an honor and a dream to join the Estee Lauder family. I’m so excited to show you all the incredible things we have in store. Stay tuned."
Acknowledging her accomplishment, esteemed colleagues in the industry, such as US Somali model Halima Aden, French star Cindy Bruna, US model Meghan Roche, and US singer Ebony Riley, took to Instagram to extend their congratulations to Hammam.
In an interview with Arab News, Imaan shared her perspective on the significance of this appointment. As a Moroccan-Egyptian woman, she considers it a remarkable opportunity to represent and empower women globally. She expressed her pride in her heritage, revealing that her upbringing in a Western country was complemented by a strong emphasis on preserving and embracing her Moroccan and Egyptian roots through language, music, film, and art.
Imaan Hammam's illustrious modeling career began when she was discovered at Amsterdam's Centraal Station, leading to her remarkable debut in Jean Paul Gaultier's couture show in 2013. Since then, she has become a highly sought-after model, gracing the runways of esteemed fashion houses like Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga, Carolina Herrera, among others. Moreover, she has starred in numerous international campaigns for esteemed brands such as DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co., and many more.
Imaan Hammam's magnetic presence and exceptional talent continue to cement her status as a prominent figure in the fashion industry, inspiring aspiring models and exemplifying the values of diversity and empowerment championed by Estee Lauder.