Shahzad Akhtar, a former executive at Unilever, has recently assumed the prestigious position of Group Chief Executive Officer at Alsara Strategic Investments, an international private investment firm. Commencing this month, Akhtar's principal responsibility entails propelling the growth and advancement of Alsara's brand portfolio, which currently encompasses prominent ventures such as Fromm, Azza Fahmy, and Okhtein. In addition, he will spearhead the strategic preparations for the forthcoming launch of Walter Albini, a fashion brand.
Akhtar's professional acumen and expertise as a business leader and adept brand strategist have garnered widespread recognition. His career trajectory commenced with Accenture, where he served as a consultant before ascending the corporate ladder at renowned multinational corporations like Unilever and Whirlpool.
Leveraging his comprehensive knowledge in marketing and global strategy, Akhtar consistently steered diverse business units towards enduring profitability, amassing an impressive track record of facilitating growth and significantly augmenting profits across diverse markets. Rachid Mohamed Rachid, the esteemed founder and chairman of the Alsara Investment Group, expressed unwavering confidence in Akhtar's collaborative aptitude with brand teams.
Rachid anticipates that Akhtar will fervently pursue an ambitious agenda to enhance the existing brand portfolio, while concurrently establishing a robust foundation for prospective acquisitions. Headquartered in Switzerland, the Alsara Investment Group was established by Rachid, a highly influential figure within the luxury industry.
Rachid's noteworthy accolades include being named among the 500 most influential individuals shaping the global fashion business.
Presently, Rachid occupies the positions of chairman at Valentino and CEO at Mayhoola, the parent company of Valentino, Balmain, and Pal Zileri. Akhtar conveyed his utmost enthusiasm regarding the opportunity that Alsara presents.
He accentuated the company's potential to nurture the next generation of luxury brands, facilitated by a blend of talent, exceptional product offerings, and innovation.
