Saudi social media influencer, Model Roz, attended The Daily Front Row's Seventh Annual Fashion Los Angeles Awards at The Beverly Hills Hotel wearing an all-white ensemble. The Los Angeles-based model chose a cut-out dress made by Monot, a popular brand established by designer Eli Mizrahi, who is of Beiruti descent. Monot has been worn by many famous personalities, including Hailey Bieber, Cindy Bruna, Paris Hilton, Kourtney Kardashian, and Amina Muaddi, among others.
The Emerging Brand of the Year prize was awarded to Monot at the awards ceremony hosted by Law Roach. Gwyneth Paltrow’s G. Label by Goop was crowned Powerhouse Brand of the Year, while Kate and Laura Mulleavy of Rodarte won Designers of the Year, and British grooming guru Chris Appleton won the Hair Artist of the Year award.
Model Roz paired her Monot dress with white Jimmy Choo heels and accessories by Raven Fine Jewelers, styled by Mikiel Benyamin. The model from Jubail who was reared in Riyadh and has 14.8 million Instagram followers gained international attention in 2019 when she modeled for Victoria's Secret's Pink campaign.
Roz, who is known for her platinum blonde hair, has also taken part in Guess advertising campaigns and introduced a beauty line with The Balm. She traveled to the US in 2013 to get a degree in interior design but changed her mind and opted to follow her modeling career instead. Previously, Roz spoke with Arab News, “Ever since I was young, becoming a model was always a dream of mine. It was a bit difficult for me as a Saudi woman… but to me, nothing is impossible.”
One of the significant obstacles Roz faced was breaking down preconceptions, but she persevered, saying, “with my persistence, I was able to prove to brands that I am not just famous… I am also influential to many people.” Her Instagram page is filled with images from her different ad campaigns and appearances at product launch parties, such as those for NYX Cosmetics and TikTok. In Los Angeles, the odds are good that Roz will be spotted among the affluent throng at any pop culture-related event.