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LOEWE Launches Paula’s Ibiza Middle East Campaign

Ibiza is a place of liberation, where the carefree spirit of summer reigns supreme. It is a place where the creative and the musical come together, where energies are catalyzed and new ideas are born. LOEWE Paula’s Ibiza collection captures the essence of this unique island lifestyle, paying homage to the original Paula’s Ibiza boutique that was a gathering place for creatives and musicians.

The LOEWE Paula’s Ibiza collection is a celebration of island life. It is a collection meant to be enjoyed in the sun, on the beach, or by the pool, but it also captures the escapist vibe of summer in the city. The pieces are easy and versatile, with an emphasis on weaving, braiding, and texture that aligns with LOEWE’s sense of craft.

Crochet is the star element of the collection, with polo shirts, skirts, and dresses featuring intricate weaves and leaf patches. Real alocasia leaves are even morphed into tops. Organic tones and vibrant prints are juxtaposed, with the LOEWE Anagram appearing as a recurring motif. Fringes dance along hemlines, adding a playful touch to the collection.

Accessories play an important role in the LOEWE Paula’s Ibiza collection. Woven raffia and Iraca palm are the protagonists, with the Iraca baskets and the launch of the LOEWE Font Tote stealing the show. For every basket sold, LOEWE donates 15 euros to the local communities who hand make them, helping to create a university scholarship program in Colombia and build a craft training school in Madagascar. New woven styles are introduced for bags, with the LOEWE Font Tote available in three sizes and the Petal Basket featuring a wavy profile.

The collection wouldn’t be complete without sunglasses – always a must-have for summer, and the LOEWE Paula’s Ibiza collection does not disappoint. Bold and playful, the Wave Mask and Flame come in oversized shapes with padded contrast profiles. Shoes round off the looks with panache, with vulcanized Terra slip ons and Bubble slides in Extralight® foam rubber.

The LOEWE Paula’s Ibiza collection is a celebration of island life, of liberation, and of the carefree spirit of summer. It is a collection that captures the essence of Ibiza, where music, creativity, and the elements come together to create something truly unique. Launching in stores from 20th April 2023, this collection is a must-have for anyone looking to embrace the summer spirit.

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