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The Importance of Modest Chic & How MENA Influencers Are Redefining The Style

Modest fashion has become an increasingly popular and mainstream trend in recent years, and it's easy to see why. With fashion influencers, and designers paving the way for a more modest aesthetic, several women are embracing this style as a way to express themselves.

The interesting thing as well is that modest clothing is not just limited to hijabis, and can be worn by anyone and easily incorporated into any wardrobe. Whether you're looking for a chic and sophisticated look or something more casual and laid-back, there's a modest outfit for every occasion.



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We cannot deny that inclusivity is something essential to have incorporated in fashion trends, whether it’s with luxury brands or streetwear. However, one of the main reasons why modest style has become so popular is the individuals that have been representing it. From the likes of Leena Ghouti to Yara Al Namlah, these women have been revolutionizing conservative chic and how it is manifested, especially in the digital medium.

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Obviously, being online has played a significant role in the rise of this style. Especially with TikTok and GRWM trends, modest fashion influencers have been able to reach a wider audience and showcase their unique styles.

On the other hand, designers have also taken notice of the growing demand for modest fashion. Dolce And Gabbana have been releasing Ramadan collections for the past years. Dior has also jumped on that train, tailoring to their customers in the Middle East, in addition to Louis Vuitton being part of the modest luxury phenomenon.

Local brands have also dipped their hands in the industry as well, to create more affordable pieces for the region. This has made modest fashion more accessible to women everywhere, as they no longer need to look for specialized boutiques or custom tailoring to find what they need.

Now let’s look at actual examples. Here are our top influencers that give us modest fashion inspiration on the daily. From edgy style to elegant, from casual to sophisticated, check out these amazing women that have been redefining modest fashion style in the region:

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Ghizlan Guenez

Ghizlan's style features a mix of glamorous and casual fashion looks, frequently depicting designer brands. We love her elegant and sophisticated style with a touch of glamour. We would say her signature look would be an elegant midi dress usually with a pop of color to compliment her brunette features. Simple chic, we love it!

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Leena Ghouti

We are absolutely obsessed with Leena’s style, and she may be one of the pioneers of edgy modest clothing. She is the perfect example that if you want to incorporate modest clothes into your wardrobe you can still be trendy and edgy. Waist coats, hoodies, layering, and just ultimate absolute coolness. Can we discuss this leather moment?

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Dalal Aldoub

The definition of versatility, if you’re looking for inspiration that places you anywhere from a breezy countryside locale to a chilly city escape, Dalal is your go-to. She experiments with both bold and bright colors, different textures, and prints to create eye-catching and fashion-forward looks. Our favorite? This spykid-inspired moment.

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Dina Tokio

Dina Tokia's fashion style is eclectic and vibrant, often featuring a mix of modest and streetwear elements. If you’re looking for a causal look that is styloish and modest, head over to her Instagram. She also posts really cool guides on how to style staple elements such as puffer jackets.

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Yara Alnamlah

Yara’s fashion style is minimalistic and chic, with the essential monochromatic outfits and clean lines. She showcases her love for neutral colors such as beige, white, and black, resulting in a sleek look. Her recent trip to Seoul gave us a month worth of fashion inspo. Her unique accessories, such as oversized sunglasses and statement jewelry, always add a touch of elegance to her outfits.

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Mthayel Al Ali

Mthayel Al Ali's fashion style is bold and daring with statement pieces. Once you see her style, you will notice that it is full of vibrant colors, patterns, and textures, that create eye-catching outfits. Mthayel loves her 90s looks as well that include baggy suits, small bags, and funky accessories.

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