H&M has just revealed their newest designer collaboration with Mugler, a fashion house that is well known for inviting diversity and inclusivity through its designs. The collection is set to launch in select stores and online on May 11th 2023, and it features both menswear, womenswear, and accessories.
Founded by French designer Manfred Thierry Mugler in 1973, Mugler has been a pioneer in the fashion industry, breaking rules and promoting freedom of expression. Casey Cadwallader, Mugler's creative director since 2018, has rejuvenated the brand's look and legacy, producing a remarkable collection of garments that are instantly recognizable.
This collaboration pays tribute to Mugler's history, present, and future by showcasing various Mugler classics and signatures. The collection is a dynamic display of the Mugler world today and the intriguing ways that Cadwallader has twisted and reinvented the House to make it fresh and relevant for a new generation.
"We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection," said Ann-Sofie Johansson, creative advisor at H&M. "Under Casey's leadership, Mugler has become one of the most innovative and exciting fashion houses on today's fashion landscape."
The collection features the iconic Mugler silhouette of big shoulders, tight waist, and an ode to the curves and lines of the body. Additionally, the collection includes a series of special, limited-edition archive remakes, selected by Cadwallader for their contemporary resonance and their testimony to Mugler's central role in the 80s and 90s catwalk drama.
Creative director at Mugler, Casey Cadwallader added, “It is truly an honour to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.”
To celebrate the collection's spirit and Mugler's long association with music, performance, theatricality, and subculture, Mugler and H&M have created a music video featuring a collective of rising stars, including Amaarae, Shygirl, Eartheater, and Arca. The stars recorded their own take on Stardust's 1998 dance hit 'Music Sounds Better With You' in celebration of the collection, nodding to the sense of community that defines Cadwallader's vision for Mugler today.
The H&M x Mugler collaboration is an extraordinary celebration of everything that defines Mugler as a fashion house. Every piece in the collection is a moment of fashion history, a chance for a global community of fans to own a piece of the brand's legacy. H&M is excited to present this landmark partnership, which embodies the values of inclusivity, creativity, and boldness that define the Mugler brand.
The collection by Mugler’s creative director Casey Cadwallader includes both womenswear, menswear and accessories will launch in select stores and online on May 11th 2023.