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This London College of Fashion Podcasts Delved Into Saudi Fashion

The London College of Fashion has a public talk series called “Faith & Fashion” which talks about fashion in many contexts around the world. They have previously episodes in the Middle East specifically in Istanbul, Beirut. Now, they have reached Riyadh.

The podcast was hosted by Reina Lewis, who has been organizing discussions under for a decade now, centering on how clothing plays a crucial role in conveying individual and collective identity.

The podcast featured a roundtable talk with Saudi’s fashion elite including speakers Shahd Al-Shehail, co-founder of Abadia and Project JUST; Rae Joseph, vintage expert and luxury consultant; Loai Naseem, co-founder of Lomar, Saudi designer, entrepreneur; and Sacha Newall, co-founder of My Wardrobe HQ.

Many conversations were tackled from sustainability to collaboration all within the growing fashion scene in Saudi Arabia that is powered by the youth. Here are the most interesting topics they shed a light on:

1. KSA’s contribution of the fashion industry, especially with their youth.
With a youthful population and a growing fascination with fashion, the Kingdom is expected to experience expansion in all fashion sectors, such as luxury, modest, sustainable, and leisure fashion, due to rapidly evolving trends.They also mentioned how Saudi Arabia is one of the biggest players in the region when it comes to the industry’s fastest-growing markets.

2. Sustainability was and remains to be one of the most important topics in fashion.
The podcast explored sustainability and its potential impact on Saudi designers and consumers. They talked about how designers should have a purpose with their work, and it should be a staple discourse included in fashion schools. The biggest challenge is to get that education and raise awareness locally and tie it back to our Saudi culture.

3. Collaboration with UK Fashion Companies
It is true that in the past the growing attention of “modest” and “conservative chic” fashion with international brands began as a way of marketing to local audiences. However now, the conversation encouraged collaboration for new market prospects.

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