German luxury e-commerce platform, Mytheresa, has teamed up with Saudi influencer Nojoud Al-Rumaihi for an upcoming Ramadan and Eid campaign. The partnership will showcase Al-Rumaihi's favourite pieces from high-end brands such as Etro, Missoni and Taller Marmo in Mytheresa's Ramadan and Eid edits. This marks the second partnership between Al-Rumaihi and the online retailer.
As part of the collaboration, Mytheresa will launch a new category that features tableware pieces to help customers design their iftar setup. Al-Rumaihi expressed her excitement for the exclusive edit and content, stating that Ramadan and Eid are special times of the year for her. "Each year, I thoroughly enjoy picking items from Mytheresa's curated luxury edit for myself and my family to celebrate Ramadan and Eid," she said.
The campaign will offer customers a curated selection of luxury items to help them celebrate the holy month and festivities in style. Mytheresa's collaboration with Al-Rumaihi is a testament to the growing influence of Middle Eastern fashion bloggers and influencers on the global fashion scene. The e-commerce platform has recognised the importance of Ramadan and Eid in the region and is catering to the needs of its Middle Eastern customers by providing them with a unique shopping experience during these special occasions.
Overall, the partnership between Mytheresa and Nojoud Al-Rumaihi is a celebration of luxury fashion, Middle Eastern culture and the joyous occasions of Ramadan and Eid. The collaboration is expected to resonate with Mytheresa's Middle Eastern customers and provide them with the perfect opportunity to indulge in luxury fashion and homeware during this special time of the year.