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Serapian Arrives in the Middle East

The Luxury Milanese Maison showcases its range of leather goods and bespoke services in the region’s largest luxury department store Printemps Doha.

Serapian, the Milanese luxury leather goods Maison founded in 1928, has announced its arrival in the Middle East, with its first physical retail presence in the newly opened Printemps Doha, located in Doha Oasis, a one-stop lifestyle destination for guests of all ages seeking unrivalled luxury shopping, dining and leisure experiences.

Hand crafted in Italy with a rich heritage of distinctive design and the most noble leathers and materials, Serapian has earned a loyal clientele around the world. The new Doha location for Serapian offers the full range of the Maison’s iconic collections for women, as well as its bespoke service, a unique experience for the most discerning clients. Here the clients can also discover the Mosaico craft, a Maison's hallmark invented in 1947 by Stefano Serapian where strips of precious lamb nappa are delicately handwoven by skilled artisans creating a hypnotic effect somewhere between Byzantine mosaics and Japanese origami.

Maxime Bohe, CEO of Serapian said: “The opening of our exclusive Serapian corner in the heart of Doha, and the first physical retail location for us in the Middle East, is a milestone for Serapian. While we have welcomed clients from Qatar and its neighbouring countries for many years in our Milan home, we are delighted to be able to welcome both longstanding and new clients to our first shopping corner in the GCC in Qatar, Doha.”

Serapian’s bespoke service has been a core pillar of the company since it began, and remains highly sought after by customers today. Clients visiting the new Serapian corner in Printemps can be inspired by Serapian’s famous bespoke trunk on display. It showcases the multitude of possibilities for the creation of a bespoke bag by customers, using one of Serapian’s existing models as the starting point.

In addition, bespoke assoluto projects can also be commissioned, creating a design that is unique and personal in every detail, working either online or in person with Serapian’s Bespoke Manager, Giovanni Nodari, a member of the Serapian family. Serapian is located on the second floor of Printemps Doha.

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