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New Parenting Tech Gadget Launches in The Middle East

Parenting technology and lifestyle brand Owlet has launched in the Middle east, bringing its innovative and award-winning technology to the parents for the first time. Launching with two hero products, the Owlet Smart Sock and the Owlet Cam video monitor, Owlet's technology is already trusted by over 1.5 million parents globally, providing reassurance over the wellbeing of hundreds of thousands of babies while they sleep.

The launch of Owlet in the Middle East means parents can now benefit from the peace of mind that comes with a better understanding of their baby’s needs. With 94% of parents saying they sleep better because of Owlet, the launch is designed to help parents tap into the data-driven, holistic approach to modern parenting. That means they’ll be able to do more, relax more and sleep more with help from Owlet's innovative technology. With Owlet you can track your baby’s heart rate, oxygen levels and sleep trends -- all while streaming live video, with the Owlet Monitor Duo.

Kurt Workman, Owlet co-founder and CEO, and a father to three children, said: “We started Owlet based on the belief that every parent should have access to the best technology to know their baby is okay, providing incredible peace of mind -- and more sleep for parents -- to bring more joy to the journey of parenthood. I am delighted Owlet is now available in the Middle east for the first time, as a country with high tech-adoption rates and a strong focus on health. With Owlet, I know parents and babies will sleep better and more peacefully.”

The Owlet Smart Sock and Owlet Cam are available in the UAE at Mamas & Papas, Bumble bee, Mumzworld (, Amazon (, First Cry ( , Elli Junior ( Oman at Mennez and Mummy and me, Kuwait at Boy or Girl.

The Owlet Smart Sock is the first baby monitor of its kind to track a baby’s oxygen level and heart rate—the best indications of a baby’s health—while they sleep. It also comes with a sleep history feature to see how long and how well the baby slept. The Smart Sock is a complete departure from existing baby monitors through its use of pulse oximetry technology allowing parents to monitor what matters.

The Smart Sock is designed for newborns and babies up to 18 months and allows parents to track tiny infants as soon as they come home from the hospital and empowers parents to create new routines as their baby grows.

The Smart Sock also integrates seamlessly with the Owlet Cam for round the clock assurance.

The Owlet Cam was designed to be functional without sacrificing form, because Owlet believes technology should blend into our lives so seamlessly that it goes practically unnoticed until you need it.

The Cam auto-adjusts to allow parents to see their baby in the night with high-quality night vision, helping give peace of mind as parents can check on their baby during the night without losing video quality or clarity. The two-way audio feature allows parents to communicate with their babies through the Cam.

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