A fashion show that began on Wednesday in Jeddah is highlighting Saudi streetwear with the help of over 50 upcoming and seasoned local designers. The Fashion Hub, which ends on February 23, also offers a forum for those who are passionate about lifestyle, music, and sports.
It is put on by Wayshion, a corporation that plans significant regional, national, and worldwide social and cultural events. They “are aiming to attract local Saudi and young entrepreneurs to showcase their talent and share their experience in contemporary fashion with the public,” said Mohannad Bakoben, the founder and CEO of Wayshion to Arab News. This is a chance to research, network, and interact with cutting-edge businesses. Basketball, skateboarding, boxing, and a runway show promoting streetwear by local businesses will all have competitions since they reflect a lifestyle that attracts fashion designers.
Proud Angeles, a local streetwear company founded by Mohammed Bajbaa, said that because the brand is influenced by street culture and lifestyle, participating in the Fashion Hub aligns with their values and appeals to the correct demographic. Furthermore, these occasions support Saudi Arabia's underdeveloped street culture.
Laila Dia, another local Saudi designer and creator of Baldhead, is showcasing a variety of tie-dyed cotton goods. They are excited to tie-dye with the guests and show them the different dyeing procedures evolved through civilizations. Dia, who earned a bachelor's degree in the UK, thinks that fresh concepts are welcomed in the Saudi market. After completing her study, she said that Saudi Vision 2030 had opened up a "whole new realm" for her upon her return to the Kingdom.
“The recent development and increase in women’s empowerment in the Kingdom brought amazing opportunities,” Dia continued. “I feel so lucky to be here at this time when the change and exposure are at a different level.”
The event also has a variety of seminars where business leaders and professionals from the sector will engage and impart their expertise to participants.
Ahmed Bakoben, project manager at Wayshion, said: “The Streetwear Fashion show hosts top local designers in a different and unique way, whereas the skate of art show transforms skateboards and sneakers into art, giving the budding artist an opportunity to stretch their creative, colorful imagery on the boards and sneakers.”
The event will also include live radio broadcasts and taped shows to highlight current cultural, social, and environmental challenges. To enhance the mood and provide a groundbreaking experience for the Saudi community, a number of local and international DJs are participating in the event.