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Bally's New Creative Director Launches Promising Collection

The new collection is a cosmopolitan exploration of European luxury through a distinctly American lens. Swiss leather craftsmanship, the lynchpin of BALLY’s 171-year heritage, is applied to ready-to-wear and accessories for women and men with an innate sense of sophistication and humor in equal parts.

Reflecting on the ease of sportswear and its universal language — from Santa Monica to Sankt Moritz — Villaseñor approaches BALLY’s DNA as a leathergoods atelier with a lightness of hand, ushering in a new sensuality and glamour for the House. Bold and unapologetic, historical nods to the worlds of sports and cinema abound throughout a collection that walks on the wild side, marrying an elevated, youthful wardrobe with elements of ironic nostalgia. Daywear and eveningwear collide in a wardrobe that exudes the confidence of the well-traveled.

Villaseñor injects a tangible new energy through Western details and worldly references. The result is a melting pot of radical luxury: a fresh conversation between the old world and the new.

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