Kuwait City, Kuwait 23rd November 2022, Off-WhiteTM makes its debut in Kuwait at the Avenues Mall with a memorable store opening event where guests socialized and discovered the latest collection. Off-WhiteTM in collaboration with fashion stylist and influencer, Musaed, hosted the event bringing together friends of the brand, VIP’s, as well as top tier influencers to discover the store opening in the region.
The marble shelved wall served as a candy station where guests filled out Off-WhiteTM branded candy bags with various blue & white candy inspired by the colors of the collection alongside branded Flick Cameras. The Flick Cameras were handed out to guests to be able to capture their own images allowing them to create their own content showcasing the event through their eyes.
The design of the store is characterized by a dualism between industrial and luxury creating the perfect environment for the guests to feel and understand the brand. The Off-WhiteTM in store event brought together the Off-WhiteTM Kuwait family and an incredible energy throughout the night.