Imaan Hammam, a Dutch-Moroccan-Egyptian model, posted images from her most recent campaign with the German luxury brand BOSS on Instagram. Hammam can be seen posing in a variety of ensembles from the brand in three photos, which the model captioned "#BeYourOwnBOSS."
In one image, she displays a dazzling tiny dress that is accessorized with a sleek black blazer, while in another, the model is seated on the ground wearing a cozy sweater and a small BOSS bag. Hammam is ending a successful year that was highlighted by a number of global advertisements.
She was announced in September as the celebrity face of the Dutch football team Ajax's most recent pre-match collection. The model served as the face of the club's newest collection of apparel which the squad wears during pre-game warm-ups and is a collaboration between Adidas, Ajax, and Daily Paper.
Amina Muaddi's campaign boasts the talent of Arab designs and sheds light on a culture that has yet to be fully acknowledged by the international fashion scene.https://t.co/rUc97WX2nH— About Her (@AboutHerOFCL) August 12, 2022
In August, the catwalk star and the American skateboarder Tyshawn Jones headed the most recent Tiffany & Co. promotional video for their Lock collection.
Later that same month, she also appeared in the most recent advertising campaign for Romanian Jordanian designer Amina Muaddi, whose designs highlighted the pair's Arab heritage. The brief clips were recorded in Cairo and posted on Muaddi and Hammam's Instagram pages. The 26-year-old model showcased Muaddi's new Drop 2/22 collection in the movie shot by British Egyptian director and photographer Dexter Navy.
Hammam is one of the industry's most sought-after models. She was discovered in Amsterdam's Centraal Station prior to making her catwalk debut in 2013 by walking in Jean Paul Gaultier's couture show.
She has since walked the runway for prestigious fashion brands including, but not limited to, Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga, and Carolina Herrera.
In addition to appearing in advertisements for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, and other top international designers, Hammam has been featured in prestigious fashion journals including Vogue and V Magazine.
Heavy frames, blue-hued lenses, and extra-large shapes were spotted in a teaser video posted by Imaan Hammam—suggesting a true throwback to 1990s fashion.https://t.co/XHG6Qr8nLT— About Her (@AboutHerOFCL) October 14, 2022
Furthermore, in recent weeks, Boss has collaborated with a number of well-known figures, including Italian tennis star Matteo Berrettini showing off the label’s watches, and Australian actor Chris Hemsworth, who is the face of the company's BOSS Bottled Parfum