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Prada Has Collaborated With Damien Hirst To Bring This Installation To Dubai

Prada’s very own social club, Prada Mode, is headed to Dubai for its eighth edition in collaboration with infamous installation artist, and friend of the brand, Damien Hirst. The social club will pop up at ICD Brookfield Place in DIFC from 9th-10th November 2022. The installation will be carried over from Hirst’s work with Prada Mode Moscow in 2021, and will showcase a new version of “Pharmacy by Damien Hirst.”

DIFC’s ICD Brookfield Place, will be transformed by Hirst’s installations, into Prada Mode which will be a space adorned in art, accompanied by music and a dining experience.

Club members will wander among floor to ceiling medicine cabinets, enormous molecule models and wallpaper that is inspired by prescriptions and medication, among other unique visual delights. Artist, Damien Hirst, said in a statement, “I’m thrilled and honored to be invited by Miuccia Prada to recreate Pharmacy for Prada Mode in Dubai after our successful collaboration in Moscow. I’m working really hard with a complicated but beautiful space, ICD Brookfield Place, to create harmony between the inside and outside of the new building. Once again, Prada have found a space that will provide the perfect place for it. I’m so excited to be doing this!”

“Pharmacy by Damien Hirst” is no new concept. This installation dates back to 1992, which was first exhibited at the Cohen Gallery in New York, and then went on to be a part of a restaurant version in Notting Hill in London in 1998 – for which it was Miuccia Prada who had designed the staff uniforms.

Hirst conveyed his concept and its function, if you will, “I’ve always thought great restaurants can be seen as art, and art without the evidence as we always remember great meals on great evenings with great people in great places and in this way Pharmacy is definitely a kinetic artwork, that works best filled with people and art existing and living and breathing and eating and drinking and enjoying themselves as one.”

Prada Mode was initially established as a “natural evolution” of the Prada Double Club by artist Carsten Höller, and its first edition was launched in Miami in 2018. It became known to offer members and guests exclusive access to programs and panels and has since travelled to Hong Kong (2019), London (2019), Paris (2020), Shanghai (2020), Moscow (2021), and Los Angeles (2022) – and now, its coming to Dubai.

Early access to Prada Mode Dubai will be made available for members to join panels in the morning and afternoon, followed by evening events and dinner.

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