With sustainability becoming an important issue within the fashion world in recent years, Prada have embarked on launching a fine jewelry line with a conscious approach.
Defying the expectations often linked with a fine jewelry line, the Italian fashion house has made history as it has become the first maison to use 100% certified recycled gold for its pieces. The collection is entitled, “Named Eternal Gold,” and features minimalistic, yet luxurious, and wearable necklaces, snake bracelets, earrings, and more.
Over the last few years, Prada has shown that it is taking action when it comes to sustainability and the environment by shifting its nylon production to recycled Re-Nylon. In the same vein, the 100% recycled gold complies with the ‘Chain of Custody’ standards set by the Responsible Jewelry Council. Along with the pavé diamonds some of the jewelry features, the materials used have a verifiable and traceable chain, making Prada’s conscious approach completely different from all other fine jewelry and luxury fashion houses.
Moreover, each piece from the fine jewelry collection comes with a chip embedded in a 100% recycled paper card that will allow buyers to discover the journey of the creations— from origin to production. This is a groundbreaking moment for Prada as this data will also be stored on the Aura Consortium Blockchain’s platform, ensuring the authenticity of the pieces as they are passed down through generations.
Prada’s foray into the world of fine jewelry has a classic aesthetic and made to be worn and last forever. The collection features heart motifs and chains, and the triangle form is prevalent throughout – making it unmistakably Prada, though it bears no logos. These key details are noted in Prada’s campaign for the jewelry.