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Wabi Sabi, The Kingdom's Vegan Pioneers, Are Expanding Across The UAE

Saudi Arabia’s culinary scene is definitely thriving and Saudi entrepreneur Abeer Almutlaq stands out amongst the crowd.

Born and raised in Riyadh, she worked in real estate for 11 years, before launching her passion project, Wabi Sabi and bringing business transformation expertise to the food and beverage industry. The brand's concept is based on Japanese culture and roughly translates to "beauty in imperfection."

Almutlaq encountered veganism on a trip to India and witnessed the healing power of Ayurveda, an ancient natural system of medicine. She went on to acquire a degree in psychology from the American University of Paris and certifications in yoga, life coaching, and nutrition. Her final year of university and a volunteering stint at a school for autistic children were the final momentums that changed her perspective on food and its relationship with the human body.

Wabi Sabi first opened its doors in 2019 and has recently expanded to Sharjah and Mirdif. First of its kind in Saudi Arabia, it boasts a wellness center, a vegan restaurant with a scientific and mindful approach to food, and a retail concept called Boutique. The store embodies the Wabi Sabi self-care philosophy and sells small and ethical brands of nutritional supplements, jewelry, clothing, and beauty treatments. It also carries Alo Yoga, 001 Skincare London, Organic Olivia, and Beauty Bites. The restaurant also offers gluten-free options to accommodate people with a wide range of food preferences and dietary restrictions. Abeer's dream for the future of Wabi Sabi is paired with a wish to see veganism on the rise in the region.

She is also the director of human resources and administration at Almutlaq Real Estate Investment Co., where she directs, supervises, and coordinates human resource activities through the effective implementation of operational HR processes. Employment, compensation, labor relations, benefits, training, employee services, appraisal systems, succession planning, and yearly training are all part of the job.

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