Coach today introduces Signature Leather, a Middle East exclusive collection, with a campaign starring Talia Fawaz captured alongside her sister Rania and photographed by MannButte.
The campaign marks the launch of the second exclusive collection in the region and features the house’s iconic Signature pattern embossed on polished pebbled leather. The collection includes the timeless Willow Shoulder Bag and Field Tote silhouettes, alongside an assortment of small leather goods.
Captured in Dubai, the campaign sees the sisters embracing, inspired by Coach’s vision of courageous self-expression and being yourself, together. To create the campaign, Coach collaborated with stylist Celia Jane Ukwenya and videographer Toby Plummer.
Alongside the campaign, Coach will launch a shoppable AR filter through Snapchat, enabling users to try-on product and purchase the collection via a “Shop Now” button.
The collection is available in UAE & Kuwait stores and online at Bloomingdales.ae and Ounass.ae