5 Emerging Saudi Fashion Labels You Need In Your Wardrobe
This month, we’re celebrating all things Saudi and with September also being an international “fashion month,” what better way to honor the kingdom than to highlight some of Saudi Arabia’s emerging fashion designers? In recent years, the kingdom has faced some major and progressive changes, and the country’s leadership is investing in a number of creative industries, including fashion. Initiatives launched by the Ministry of Culture, including the establishment of the Fashion Commission, have become a platform for Saudi creatives, designers, and entrepreneurs.
Following the launch of this initiative, Saudi ready-to- wear fashion designers want in and they are challenging the norms associated with establishing a brand and being designers. Still catering to the style conscious yet traditional Saudi women and the way society is changing under Vision 2030, emerging designers are focusing on comfort, accessibility, practicality, and nothing less than statement style.
Putting diversity and talent at the forefront of fashion in Saudi Arabia, these are the 5 emerging Saudi Arabian designers to watch out for…
Kawthar Al-Horaish @kafbykaf
Founded in 2019 by Kawthar Al-Horaish, KafbyKaf is on a mission to revolutionize traditional women’s outerwear through bold, structured and airy silhouettes embellished with rich patterns and use of structural fabrics
Ramzen by Abdul Al-Romaizan @ramzenworld
Saudi designer Abdul Al-Romaizan’s Italy based label debuted at Milan Fashion Week in 2021, with a collection that featured luxury looks for both men and women in bold colors and prints. The collection was called Gioia di Vivere (The Joy of Life).
Lama Al Bluwi @lama.albluwi
Lama Al Bluwi established her eponymous brand after graduating from Dar-Al Hekma University with a BA in fashion design in 2019. Her collections draw inspiration from her Bedouin heritage, having grown up in Al Ula and merges traditional concepts with the Japanese philosophy of wabi-sabi, “the acceptance of imperfection.”
Mazrood by Saud Alajaji
Riyadh-based designer Saud Alajaji’s brand Mazrood was established in 2018 after he moved to New York to study at the Fashion Institute of Technology. Having formed collaborative relationships with other designers and creatives, Alajaji went on to launch a collection of jersey and nylon technical streetwear in collaboration with a New York-based material designer.
RealSelf by Nouf Al Hazmi @realself_official
Following her studies in fashion design at Woodbury University in California, Jeddah based Nouf Al Hazmi returned to the kingdom with a dream of launching a luxury streetwear brand designed and made in Saudi Arabia. Her brand, RealSelf, was founded in 2019, with design, sampling, and small- scale production being implemented on-site with her team and she now designs streetwear for both men and women.