The Grammy Award-winning superstar promotes individualism and self-acceptance in the "Lose Yourself in Love" campaign while sporting the house's newest jewelry line. The campaign pays homage to the satisfaction of being one's unapologetic self and coincides with her 41st birthday celebration.
Alexandre Arnault, Executive Vice President of Product & Communications said in a statement, “An exploration of fearless creativity. “Lose Yourself in Love” embodies the beauty of self-love and empowered elegance. Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love.”
Beyoncé returned to Hangar Studios in Los Angeles for her second Tiffany & Co ad, where she was captured by photographer and filmmaker Mason Poole. On Friday, the star released fresh pictures and a video from the " Lose Yourself in Love" campaign, showing her wearing flawless pieces from the classic label.
The singer rocked signature jewels from the Tiffany Icons, including the dazzling Tiffany T, Tiffany HardWear, Tiffany Knot and the newly-released Tiffany Lock, including a custom Tiffany HardWear necklace that was created exclusively for the campaign and took more than 40 hours to make. The Tiffany Icons also feature stunning pieces from the Jean Schlumberger and Elsa Peretti collections.
Queen B said in a press release, “I am honored to continue the partnership with Tiffany & Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.”
The "Lose Yourself in Love" campaign also draws attention to the Carters' Tiffany Atrium, the house's new social impact platform that offers scholarships to underrepresented communities.