Jennifer Lopez has just created and launched a clinically tested and high performance line of ‘skincare for the body’ known as JLo Body, an extension of her brand JLo Beauty. The next product to hit the market, "inspired by the most iconic booty", is none other than the new ‘Firm + Flaunt Targeted Booty Balm’. In addition to rich hydration, the ‘booty balm’ formula promises to firm skin appearance, help restore elasticity, and make stretch marks less noticeable in targeted areas like the booty, hips and thighs.
The J.Lo Beauty team said they worked on the formula for about a year to find the best hydrating and firming components. The formula is said to have a few essential ingredients such as shea butter, hyaluronic acid and squalane adding to the balm's hydrating properties. It also features invigorating guarana seed extract, which the brand says contains high levels of caffeine to help rejuvenate tired skin and reduce puffiness. It also comprises pink pepperslim, a plant extract that helps to soften and fade the appearance of stretch marks. The blend of powerful active key ingredients was tried and tested by Lopez herself and other users. The outcome of the trials resulted in the creation of an outstanding cream. While the product is marketed to smooth your behind, it is also great to use all over the body. For the best results, consistent use is advised.
Back in January 2021 JLo Beauty was launched on jlobeauty.com. The mantra Lopez wanted at the core of her first-ever beauty line was “I'm youthful and timeless at every age.” Continuing along those lines she has now expanded to body care and launched JLo Body.
In an interview with Allure the singer, actress, and entrepreneur said that “beauty is limitless and has no expiration date. It starts with who you are and how you feel about yourself. Self-care and self-love go hand in hand. I'm launching JLo Body on my birthday and baring it all to celebrate this exact idea of ageless beauty and body confidence. If anything, with age, I think you become more comfortable in your own skin and with who you are. And I think we've heard this before, but there is nothing more beautiful than a confident woman. They say men get better with age, but I'm here to say that women do, too!”
JLo Beauty released a limited quantity of the balm for Lopez's birthday, and the brand shared on Instagram that it sold out "in record time." But don't worry, you can still order yours in the coming months.