One of the largest global media groups in the Middle East, SRMG, and the region’s leading music streaming platform, Anghami, joined forces to celebrate MENA achievements at the Cannes Lions Festival of Creativity on Thursday, June 23.
SRMG and Anghami hosted MENA Night, an exclusive celebration for the region’s diverse creative talents, industry representatives, and Cannes Lions award winners.
Anghami introduced their headline act c who shared the stage with emerging MENA-based DJs Biirdperson, Loush, and Samee3 Lamee3 from MDLBEAST, the Saudi music entertainment company.
Guests were also treated to an exclusive viewing of NFT art from regional artists and creatives including Abdullah Albakri, Alaa Balkhy, Amro Bogari, and Rex Chouck. The Gallery is curated by Nuqtah, the pioneers behind the world's first web and mobile app that features a unique user-generated museum of Arabic calligraphy and typography.
Commenting on this inaugural event, Jomana Rashed AlRashid Chief Executive Officer of SRMG, said celebrating the MENA representation at Cannes Lions was an opportunity to show the world the incredible talent and innovation that comes from the region.
“SRMG is proud to host the MENA contingent at Cannes Lions. As one of the Middle East's most established and largest media groups, SRMG has always embraced the best and brightest talents from the region, and the world. Attending Cannes Lions for the first time was an opportunity for SRMG to foster new collaborations and reaffirm existing relationships with regional and international partners.”
Throughout the week, SRMG hosted a series of lively events that drove insightful conversations around the most impactful issues and key opportunities in the industry. The panels featured experts and changemakers in the media and creative industry; Sir Martin Sorrell, Founder of S4 Ventures; Eddy Maroun, Co-founder and CEO of Anghami; Dani Richa, CEO and Chairman of BBDO MENA and Pakistan; Fares Akkad, Regional Director of Meta MENA, Claudius Boller, Managing Director of Spotify MENA and South Asia (excl. India); Burak Cakmak, CEO of Fashion Commission of Saudi Ministry of Culture, among others.
For more information about The SRMG Experience at Cannes Lions 2022 visit www.canneslions.srmg.com.