Advertising Reimagined with Sir Martin Sorrell and SRMG CEO Jomana Alrashid
SRMG, one of the largest global media groups in the Middle East, launched the exclusive SRMG Experience at Cannes Lions yesterday with an incredible line-up of special guests and panel discussions.
SRMG has activated a hub for MENA talent with a beach cabana on the Croisette for the first Cannes Lions Festival of Creativity in three years. The packed program kicked off yesterday with a fireside chat with Jomana Alrashid, CEO of SRMG, and special guest Sir Martin Sorrell, Founder of S4 Ventures.
The evening activities started with an expert panel covering the benefits of investing in sustainable fashion with “Sustainable Fashion Looks Good on You”. Burak Cakmak, CEO of Fashion Commission of the Saudi Arabia Ministry of Culture, Lama Alshethri, Editor in Chief of Sayidaty Magazine, and Natalia Modenova, Founder and COO of DRESSX , highlighted the untapped potential of sustainable fashion industry initiatives and what they can offer brands and consumers with moderator Nadia El Bast, Anchor and Producer of Asharq Business with Bloomberg. Modenova implored the industry to consider the UN Sustainability Goals as the “north star” for all initiatives.
The biggest names in MENA podcasting, Abdulrahman Abumalih, CEO Thmanyah, Claudius Boller, Managing Director, MENA and South Asia (excl. India) from Spotify and Leila Hamadeh, CEO of Finyal Media joined Tarek Ali Ahmad, the Head of Research and Studies Unit and Media Editor for Arab News talked about the impact of new technologies and increased reach in podcasting.
For more information about the program of events on this week at the Cannes Lions SRMG Experience visit www.canneslions.srmg.com.