French heritage luxury label, Fauré La Page, has just announced the opening of their first boutique in the Middle East, debuting at Fashion Avenue in Dubai Mall.
Fitting in perfectly among other high end brands in Fashion Avenue, the flagship’s store front pays tribute to the traditional Moucharaby latticework with Fauré La Page’s signature engraved scale pattern, while the revamped interiors showcase the brand’s vision for the future. The boutique provides an immersive visual experience and invites connoisseurs to take part in the world of Fauré Le Page and its legacy.
“The Gainsborough Group is proud to have Faure Le Page in the Middle East under its retail division. We are delighted to be the brand’s exclusive partner and look forward to being part of their story,” read a statement from the Gainsborough Group.
True to its slogan ‘Armed for Seduction’, the luxury maison cultivates an element of surprise through its product offerings. The best-selling Daily Battle tote, Calibre and Saga permanent collections take pride of place in this new shopping haven, with launches set to join their ranks so you can arm yourself in the city or in the desert.
In 2009, a French family with a passion for art and history acquired the Fauré Le Page brand. Since this date, it has been feverishly assembling the archives of this major name in French heritage. 2012 marked the break with its glorious past as a gunsmith and supplier to kings and princes when the House took up residence at 21, rue Cambon in Paris.
Under its new banner bearing the motto ‘Armed for Seduction’, Fauré Le Page turned the battlefield around. Previously in the production of firearms, the reinvented accessories label adopted the know-how of hunting leather craftsmen to produce weapons of seduction for all. A symbol of power and seduction, the scales motif personalizes Fauré Le Page’s contemporary creations.