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This Is The Wishful Product We’ve All Been Waiting For

Rise & Sculpt!

Huda Kattan’s Wishful first came on the scene with its bestselling Yo Glow enzyme scrub exfoliator and has since released a plethora of amazing, sensitive skin friendly, cruelty free products that really work!

From scrubs, sheet masks and facial oils, to hyaluronic serums and peptide infused moisturizers, THIS is the product we’ve all been waiting for specifically for the eye area. Enter: Wishful’s Eye Lift & Contour 1% Bakuchiol & Peptide Serum.

From cooling globes and cryo-balls to self-care facial massages, Huda Kattan is obsessed with at-home treatments and skincare tools because they boost circulation while contouring the face. Wanting to combine that lifted, de-puffed feeling with power-packed ingredients, Huda and the team created Eye Lift & Contour 1% Bakuchiol & Peptide Serum! It’s the brand’s first refillable eye serum that’s supercharged with snatching ingredients, complete with a zamak tip applicator that mimics Huda’s much-loved beauty tools. Zamak is a type of metal that is cool to the touch and gives an instant de-puffing and soothing effect and coupled with the anti-aging ingredients, it makes for the most effective results.

“As someone who LOVES to feel snatched, I’ve always struggled to find an eye treatment that effectively gives me that firmer & lifted feeling,” says Huda. “Our newest baby boosts the tightness of skin while pumping the eye area with brightening & repairing ingredients that work instantly & over time!”

With the skin around the eyes being 10 times thinner and more delicate than the rest of the face, it’s important to give the under-eyes a daily dose of skin-rejuvenating goodness, otherwise you might face dryness, puffy under eyes, saggy skin, and lose elasticity.

The Eye Lift & Contour 1% Bakuchiol & Peptide Serum promises to “snatch and lift,” de-puffs, contour and firm, brighten the appearance of dark circles and help soften fine lines.

The 98% naturally derived formula is loaded with brightening matcha, collagen-boosting bakuchiol, repairing peptides, de-puffing Arabian jasmine and tightening pullulan to help renew tired-looking eyes. It’s gentle enough to use twice a day, and it works for all skin types (even sensitive skin).

Absorbing into the skin faster and easier than creams, this serum can deliver all those targeted active ingredients ASAP and even level up your makeup game too, as it provides the smoothest base for your complexion products, without feeling sticky like most hydrating eye creams. The pen-like tube fits easily in your hand and allows for a smooth, precise application without ever tugging the skin.

Taking an eco-friendly route, the Eye Lift & Contour Serum comes with 1 x inserted, filled cartridge and 1 x additional refill cartridge. Plus, the applicator is yours forever: once the product inside is finished, recycle the inner cartridge and insert the refill! The outer pack is FSC certified and recyclable too.

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