British Moroccan model, Nora Attal, is the face of fine jewelry maison, Tiffany & Co.’s latest ad campaign for their iconic Elsa Peretti Bean Designs collection. The campaign was shot by fashion photographer Sharif Hamza, with Ruba Abu-Nimah as creative director.
The luxury jewelry campaign’s video and photographs convey the 22 year old model wearing statement pieces from Tiffany & Co.’s latest collection designed by the late Elsa Peretti. The Italian designer’s works for the brand are exhibited at a number of art institutions including the 20th century collection of the British Museum.
Nora Attal is seen wearing Peretti’s infamous Bean design, which she created in 1974 for Tiffany & Co. as part of one of her first collections for them. The designer, who passed away in 2021, reimagined the bean into fine jewelry as she saw it as a significant symbol: a seed, and significant to life’s origins. The fine jewelry establishment still recreates these designs and the bean is seen on necklaces, bracelets, earrings and other accessories.
Alexandre Arnault, executive vice president of product and communications at Tiffany & Co., talked about the new collection seen on Nora Attal, and said, “Elsa Peretti’s legacy in the world of design and fashion cannot be overstated. The reintroduction of Peretti’s ‘Bean’ designs allows us to honor her creative influence using the same materials and forms that you see throughout her design vocabulary to expand on one of her most celebrated collections.”
Nora Attal’s modelling schedule just keeps getting busier – with Tiffany & Co. being her latest gig, she featured in US fashion label Ralph Lauren’s adverts for Eid Al-Fitr with her family – appearing with her fiance, cinematographer Victor Bastidas, her parents Charlie and Bouchra Attal, and her two siblings.
She also starred in the campaign for H&M’s spring 2022 collection and stormed the runway for Chanel’s grand prix-inspired cruise 2023 collection in Monaco.