Within the Kingdom’s growing fashion industry is Saudi Arabia’s Norah AlEisa, a stylist, event director, and event curator. Intrigued by fashion at an early age, she is today renowned for handling some well-known fashion and jewelry campaigns across Saudi Arabia, as well as forming partnerships with some of the world’s leading brands such as Cartier, Net-a-Porter, Dior, and others.
Norah ElEisa’s wardrobe lives in our heads rent free.https://t.co/EXjwI8ummJ— About Her (@AboutHerOFCL) October 24, 2020
As a child, in fact, it was her mother and her closet, in addition to films such as "Devil Wears Prada," "Thirteen Going on Thirty," and "How to Lose a Guy in 10 Days," that would inspire her to pursue a career in the fashion industry. Having earned her Bachelor of Business Administration (B.B.A.) from Prince Mohammed Bin Fahad University, she launched her career as an intern for the fashion guru, Razan Alazzouni.
Initially, AlEisa began dabbling into the fashion industry as a beauty and style editor at Rumman Company in 2016, before becoming a costume buyer for Arena Comunicación Audiovisual that same year. Since then, she began curating fashion events across Saudi Arabia, including the Sephora Collection x Waad AlTurki event for The First Supper in 2021. This was in addition to contributing her knowledge in Saudi heritage to the film "Born a King," as well as serving as Design Ambassador for the Saudi Design Festival in 2022.
Furthermore, AlEisa maintains a social media presence as an influencer. In 2021, she collaborated with international brands such as Net-a-Porter and Cartier, especially during Ramadan and the spring/summer season of that year. In her part, she showcased products via livestream, recommending them to her followers and regional consumers as ideal gifts for Eid Al Fitr. In 2022, she also attended the Bvlgari Ramadan majlis, as well as showcasing Dior's suhoor collection on Instagram.