Summer calls for extra splashes of colour in our wardrobes. And the casual tie-dye trend is the perfect way to inject some joie de vivre thanks to those eye-popping, bold prints. Here to stay, it’s become an important must-have in our everyday summer uniform, including those beloved, comfy loungewear sets. Thankfully, Cotton Citizen is helping us to introduce a regional twist to that colourful stay-at-home summertime style we’ve come to love so much.
The loungewear innovators have curated an exclusive capsule collection of vibrant, hand-dyed loungewear pieces specifically for the region. The LA-based house known for its contemporary essentials and special tie-dye technique is showcasing the “Abu Dhabi Holiday” collection in a pop-up store in Abu Dhabi’s Marina Mall until the end of 2022.
For the special collection, the brand driven by a passion for craftsmanship, timeless design and innovative wash treatments has taken a luxurious approach to creating those casual staples we reach for everyday. The “Abu Dhabi Holiday” collection features pops of vivid colour in Cotton Citizen’s signature tie-dye technique. Coming in soft fabrics, the upbeat range is all about sleek, sporty shapes with clean lines. And for those who love a lived-in look, there’s even more good news as the hand-dyed finishes and innovative washes help to seamlessly pull this off.
The Cotton Citizen pop-up is SOHO’s latest activation in the fashion world. The boutique retail partner focuses on introducing contemporary, emerging international brands to the Middle Eastern market. And as a leader in innovative concepts and retail ventures, SOHO has hosted multiple successful pop-up stores throughout the UAE, including key locations in Dubai and Abu Dhabi. Names on their portfolio include chic Parisian brand IRO Paris and LA-based cult denim label AMIRI.