Bella Hadid Is Now The Newest Brand Ambassador For Swarovski

The concept was conceived by Creative Director, Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, and capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style.

As the new face of Swarovski’s campaign, Bella Hadid’s transformative look serves as a muse as she embodies the multidimensional mindset of a fresh fashion mentality: a free and fluid approach to dressing that defies the codes of tradition.

No longer reserved for ballroom opulence, Swarovski Crystals embodies joyful glamour. Casually adapted to our contemporary wardrobes, crystals become an everyday tool for self-expression. This evolution is illustrated in six faces of Bella Hadid represented by six colors of crystal jewelry. Symbolic of a window into the world of Swarovski, each portrait is framed by a colored crystal aperture a cut in the octagonal shape of the brand’s logo, packaging, and signature Millenia Family.

“Bella Hadid sums up the individualistic and transformative attitude of a new global generation,” says Giovanna Engelbert. “She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind.

Bella Hadid, delighted to be Swarovski’s newest ambassador, also said in a statement, “I was very familiar with Swarovski already. It really is such a timeless and iconic brand.” She added, “I really see Swarovski as the contemporary jewelry brand of the future. Jewelry is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that”