Balqees Fathi is known for her jaw-dropping fashion moments, and now the half-Yemeni, half-Emirati singer is using her style prowess for a good cause. Fathi, who is also the owner of BEX Beauty, has joined forces with global online retailer SHEIN for an exclusive Ramadan collection. Inspired by the music sensation and women's rights champion, the collection is a statement to support people in need, acknowledging Ramadan’s spiritual aim of thoughtfulness, gratitude and sharing.
Sales from the collection generated during the SHEIN Live Stream happening on the April 9 will go directly to Emirates Red Crescent and Sanad Children's Cancer Support Association, to help provide vulnerable women and children with the chance of a better future.
Taking centre stage in the collection that aims to inspire Middle Eastern customers are a series of five forceful and compelling lines taken from Fathi’s most popular songs.
The quotes appear on modern and narrative T-shirts embellished with creative calligraphy designs, Fathi, the first Arab artist to perform at a women-only concert in Saudi Arabia, as well as the first one to perform with Andrea Bocelli, is also seen modelling the affordable tees that come in a range of styles.
Whether in bright hues like lilac or orange, or in classics like white, black or navy, the master of opera who performs in four languages shows how the boldly adorned T-shirts can be styled with just about anything, from palazzo or cargo trousers and maxi skirts to jeans.
The collection is available online on Sheincom.