A campaign celebrating local women and underscoring their strength naturally warrants an invitation to some of the most recognised regional talents to help add that instant wow factor. So it isn’t surprising that female championing label Victoria’s Secret has tapped Areej Nashashibi and Fatma Husam to front their regional campaign for Ramadan.
The inspiring 2022 campaign featuring the dynamic Dubai-based Arab content creators also highlights the importance of self-reflection during the Holy Month through mosaic detailing and reflective mirrors. Bringing together women and their inspiring life journeys, the campaign that aims to connect with local communities touches on generosity during the special time too.
In the campaign, Nashashibi, who is also the Founder of ByAreej, an online health and beauty store with Italian products, looks as stunning as ever against the desert backdrop. Meanwhile, Husam, a stylist and fashion designer known for marrying traditional with modern while giving ultimate hijab outfit inspiration, adds her magical elegant touch.
The go-getters showcase Victoria’s Secret coup de grâce for this Ramadan, an exclusive set of satin robes and long-sleeved and long pant pyjamas. Coming in gold, sapphire and light blue hues, the pieces feature all the details and luxury that are signature to the largest intimates specialty retailer’s most beloved collections. The striking campaign also highlights Victoria’s Secret’s smoky and intriguing fragrance, “Bombshell Oud.” The scent is perfect for those looking for a deep, exotic twist to the Gulf’s signature scent during the Holy Month.
The collection will be available in stores and online starting from March 29.