If you’re a jewellery aficionado living in Riyadh, it’s time to book a slot in your schedule to visit the first MARLI New York store in Saudi Arabia. The global luxury jewellery brand has chosen to open its latest boutique, the sixth global flagship location, in the Saudi capital’s Kingdom Centre. And while continuing its Middle Eastern expansion, the label that was established in 2014 certainly adds a sparkling and sophisticated touch to the diverse, luxury shopping available in the mall.
“The city of Riyadh serves as an inspiration for my architecturally-inspired designs and is a striking destination to meet with our discerning clients,” Maral Artinian, Founder & CEO of MARLI New York, said. “It is an honour to be joining some of the world’s most prestigious brands at the Kingdom Centre.”
This flagship store is the first of a new generation of MARLI New York stores that’s boosting the brand’s legacy. Designed by Aranda\Lasch of New York and Tucson, the store feels intimately connected to its home in New York City. With curated and mindful attention to detail, Aranda\Lasch derived a crafted vertical texture from the brand’s monogram, which resonates across the design of MARLI boutiques globally. For the Riyadh store, this was achieved through vertically arranged sourced stone, wood and glass details. The design provides a coordinated balance of colour, light and material to serve as a background for the bold and versatile jewellery that’s inspired by passionate, ambitious and independent women on the move.
As well as representing geographic growth, the newest MARLI New York is all about innovation in terms of the retail experience for the MARLI woman. Two new spaces, the M Lounge and the High-EndJewellry Lounge, have been introduced. The lounges provide a space for specialty collections or new product launches to be displayed, while creating an intimate and private experience for clients.
The boutique also features a new inviting façade variation for MARLI New York that uses a distinctive marble to frame the flanking display windows. At each window, a jewellery case floats in the centre of a custom monogramed textured blue glass panel that gives the viewer a sense of the interior, while showcasing the brand’s distinguishable designs.