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Riyadh To Host Global Entertainment Trade Fair

The Saudi Entertainment and Amusement expo will return to Riyadh in May, with vendors from all over the world presenting the latest and greatest innovations in the industry. The first trade fair dedicated to Saudi Arabia's growing entertainment and leisure industry, the SEA exhibition, will occur in Riyadh International Convention and Exhibition Center from May 16 to 18.

Sarkis Kahwajian, the event director, said the expo would bring together stakeholders from across the leisure world to discuss global trends in the Kingdom. The expo was first held in April 2019 in Jeddah, Saudi Arabia, and was organized by DMG Events and then relocated to Riyadh for the 2nd edition.

As part of the Kingdom's plans to become the Middle East's entertainment powerhouse, this year's event will bring together some of the industry's state of the art products and services from more than 25 nations.

According to Arab news, a statement on the SEA’s website said: “The SEA expo gives the opportunity to discuss your aims directly with project-oriented suppliers that can be seen making their mark within the region, and source viable solutions from market-leading brands at this live, in-person event that is bringing the whole industry together for 2022.

“Set yourself up for greater awareness by testing, assessing, and comparing thousands of innovations from hundreds of specialist suppliers under one roof.”

Sector leaders will reunite to share their knowledge, experiences, and forecasts for future business possibilities. The trade show will provide a global platform for top entertainment and leisure product and service suppliers and manufacturers to meet investors, distributors, government officials, mall, cinema, and family entertainment center owners, as well as key procurement professionals involved in small and mega Saudi entertainment and leisure projects.

Saudi Arabia's commitment to invest $64 billion in the entertainment business over the next decade as part of Vision 2030 has energised the industry, and the Kingdom's social and economic reform projects have gotten off. 

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