M.A.C Cosmetics chose none other than Riyadh to introduce a world-first 3D experience. The world-renowned make-up wizards recently lit up the Saudi capital’s Riyadh Avenue with an exhilarating visual treat to launch their M.A.C Stack Mascara. Around 100,00 onlookers were surrounded by one of the world’s largest interactive outdoor displays, with a visual choreography featuring 3D animations lighting up 82 screens.
The jaw-dropping show was a fitting way to introduce the new mascara, which is the brand’s biggest breakthrough in mascara technology. During the two years it took to perfect the formula, the criteria stayed the same: to meet every mascara need in one product.
With customisation at its core, M.A.C Stack Mascara allows women to wear that favourite eye make-up staple just the way they love it, every day. Its built-in artistry and breakthrough benefits mean every lash look is possible, whether it’s a born-with-it definition or a dramatic degree of amplification. Weightless volume, clump resistance and 24HR wear are guaranteed too, giving beauty enthusiasts even more reasons to make M.A.C Stack Mascara their newest must-have addition.
To coincide with the launch of the mascara, the brand introduced a first of its kind Stack it by M.A.C! Game in the Middle East. The interactive game play was inspired by the mascara’s stackable lash customisation feature, and the idea is for gamers to load up as many pieces of the mascara to earn as many points as possible and clench the top spot on the leaderboard. By registering in the game, users get the chance to redeem a M.A.C Stack Mascara sample at any M.A.C Cosmetics store in the Middle East.
Thousands of women have already started to compete to earn the top spot on the leaderboard, so go ahead and join the stacking fun by visiting www.stackitbymac.com.