With a high-performance fashion retail sector, a lively mix of international cultures and government backing, Dubai has good reason to try and assert itself as a global fashion capital. With the city moving full-speed ahead in the fashion world, it isn’t a surprise this is where SETTA, the world’s first brand that specialises in all-in-one pieces, has just launched.
Experts in creating edgy statement styles that offer an alternative to a pants and top combo, the new brand has redefined the jumpsuit to provide functionality, style and comfort by creating modern variations of the classic silhouette. SETTA, which has drawn inspiration from founder Salma’s travels around the world and represents the Arabic translation of the number 6, works towards ensuring its premium and contemporary ready-to-wear pieces elevate the wearer. And while offering the sartorial ease of a one-piece, it is aiming to cater to all body types and sizes, thus promoting body positivity, and help the wearer feel empowered.
The ‘Persona’ Collection
Created with daring fabrics and with functionality in mind, the brand’s debut “Persona” collection includes six unique all-in-one pieces. Each transformative design was curated by talented artisans to accentuate all kinds of physiques so wearers can powerfully stand out in a crowd. The pieces are named after different women and inspired by the different characteristics of their namesake and personality. The "Persona" collection, which can take you from work to date night effortlessly, is a nod to their namesakes’ inspiration and recognised for exceptional tailoring.
While the “Sena” jumpsuit champions grace and beauty, the “Andrea” boilersuit stands for courage and bravery. Additionally, SETTA’s statement piece, the “Amelia” boilersuit, features a detachable, multi-use scarf with a design highlighting the Pegasus, a beacon of power.
The versatile collection, inspired by the history of jumpsuits and its objective to offer an all-in-one functional piece, is available in small, medium, and large sizes with aesthetically pleasing and timeless colour options ranging from teal and navy to dusty pink and black. SETTA’s collection is available to order through their official website: www.setta6.com.