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Meet Samia Bouazza, CEO of Multiply UAE

A business leader and author, Samia Bouazza is the CEO and Managing Director of Multiply Group, an Abu Dhabi-based company focusing on technology across five industries. A trailblazer in her sector, Bouazza is today in charge of the company's strategic development and has overseen a string of stake acquisitions totaling approximately AED 5.5 billion, or around $1.5 billion. She is also a board member at Selpagy Therapeutics, Inc., Middle East Public Relations Association, and Viola Communications LLC.

In 1998, Bouazza obtained a BA in Political Science and Public Administration at American University of Beirut, and then a degree in Strategic Intelligence at Harvard Business School Executive Education in 2014.

From November 2002 to August 2021, she filled the role of managing director at Multiply Marketing Consultancy, an award-winning boutique company that she founded at the age of 22. By 2021, however, it had since rebranded to Multiply Group having been acquired by IHC in 2020. Today, Bouazza is also the current CEO of the company.

Throughout her career, she has focused on balancing investments in the digital economy commerce, and platforms with sustainable assets in steady industries such as automotive and beauty. In addition, she became a part of the Artificial Intelligence Committee, and Strategy Committee within Royal Group, the parent company of Multiply Marketing Consultancy.

Currently, one of the key goals of Multiply Group is to, no pun intended, multiply shareholder returns through innovation and acquisitions. In fact, by the fourth quarter of 2021, Bouazza would oversee brand acquisitions including stakes in Yieldmo, Firefly, Viola Communications, Emirates Driving Company, Pal Cooling Holding, Getty Images, and Savage X Fenty. In January 2022, her company intended to invest a total of AED 3.1 billion, or $845 million, which it earned through its listing at the Abu Dhabi Securities Exchange.

In an interview with The National, Bouazza stated that the acquisitions were vital in funding the company's inorganic growth. "All options are open, based on potential and strategic value [of the deal]. [...] We are genuinely looking at global opportunities," she said.

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